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AI for marketing: more reach without a bigger team

Five ideas to post with a plan, speak to each customer, and know which effort actually brings in money.

Winning a new customer costs 5 to 25 times more than keeping one you already have.Source: Bain & Company (Fred Reichheld), published in Harvard Business Review.
What happens today

Posting every day, answering comments, running campaigns, measuring what works… In a small business, marketing usually falls on one or two people who can’t keep up. And what gets measured is what’s easy (likes, followers) instead of what matters: how many customers and how much money each effort brought in.

5 things you can already do

Mark the ones you’d like to have in your business. We use them to prepare the conversation if you decide to talk with us.

1

One idea, many formats

TodayEvery piece is created from scratch.
With AIA single idea (a talk, a case, a video) turns into posts, an email, a video script and an article, in your voice.

Ask yourself: How many hours a week go into creating content?

2

Know which content brings customers

TodaySuccess is measured in likes and reach.
With AIConnect what you post with the inquiries and sales that come in afterwards.

Ask yourself: Do you know which post last month brought in a paying customer?

3

Speak differently to each customer

TodayThe same message goes to your whole list.
With AIGroup your customers by what they buy and when, and send each group the message that fits them.

Ask yourself: Was your last email or broadcast the same for everyone?

4

Hear what people say about you

TodayReviews and comments get read once in a while.
With AIA weekly summary of what your customers (and your competitors’ customers) are saying: what they like, what bothers them, what they ask for.

Ask yourself: What has been your customers’ most repeated complaint this quarter?

5

Keep customers before you lose them

TodayYou notice a customer left once they’re already gone.
With AISpot the signs that someone is drifting away and send the right message in time.

Ask yourself: How many customers did you lose last year without knowing why?

Try it today

A month of content from a single idea

Take a real experience from your business and multiply it. Replace whatever is in [brackets].

My business is [what you do] and my ideal customer is [describe them].
This is a real idea or experience I want to share: [paste it].

Turn it into:
1) Three short Instagram posts.
2) An email for my customers.
3) A 45-second video script.

Use a [friendly / professional] tone. Don’t invent data or testimonials: if you need a number, leave a blank for me to fill in.
1-minute self-check

Check the statements that describe your business today.

0 of 8

Check the statements that apply to see your result.

What this guide can’t tell you

Everything above is possible. But what makes sense for your business, where to start and what results to expect depends on your information, your team and the way you work. A generic tool gives generic answers: the difference shows up when AI understands your business. Questions like these can only be answered by looking at your case:

Want to see what’s possible in your case?

In a 30-minute call we look at your business and tell you honestly what makes sense, what doesn’t, and where to start.

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A free guide by Q.AI Consulting · Business judgment. AI implementation.